For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.
The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).
Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.
We offer a straight-forward approach to SEO management that we like to call Organic SEO. There are no hidden fees or upsells. We view your company as a whole and streamline your website and social media to work with Google and other search engines. Most companies are sending mixed messages that can cause chaos and loss of rank on search engines. Google is the top search engine in the United States, so we focus on that as our main target. We make your company Google-friendly which directly benefits your ranking on other search engines, as well. Your customers will also benefit from a clear message on all platforms. Our comprehensive approach might even help with internal clients and employees.